Re-Introducing Moxie to Trulieve® Pennsylvania
When Trulieve purchased local Pennsylvania cannabis dispensaries, they inherited a Moxie partnership. Moxie products were now considered an in-house Trulieve brand in Pennsylvania and an important revenue stream. We wanted to re-frame Moxie as a Trulieve Pennsylvania brand, with the goals of increasing brand awareness, education on the types and quality of Moxie products, and ultimately drive sales. The campaign assets combine existing brand elements from both Trulieve and Moxie.
