Grabbing attention online and in-person, the playful flyers I created for the Animal Care & Control Team of Philadelphia encouraged people to save a life. With a sea of adorable online pet content competing for eyes, my goal was to make the flyers attractive enough to warrant a second glance, and hopefully a share, putting ACCT Philly in front of as many potential adopters as possible. The flyers were well received and often reached thousands of people in the tri-state area. It wasn't unusual for flyers to be cross-posted by national animal welfare groups as examples of positive outreach, and the Pokemon GO flyer even made the Philadelphia nightly news.
