Branding Design for Keystone at Home
Keystone Shops was one of the first medical marijuana dispensaries in the Philadelphia area to offer at-home delivery service. They swiftly launched a marketing campaign featuring a custom logo and branding, setting this new, exciting program apart from current Keystone Shop services. For the logo, I combined the Keystone Shops wordmark with GPS inspired, globally recognized imagery - a home map icon. The map icon can also be used alone, as seen in the billboard. The sans serif font with rounded terminals provides a warm, calm feeling, helping to build trust in the brand - vital for a healthcare provider. The color palette uses existing Keystone Shops colors for continuity and brand recognition. The Keystone at Home marketing campaign included paid-media, out of home, social, email, and web.
